"We strive to be the most respected agency in Australia"
1800 345 283
Sway Digital Media Ads Agency
Create business, better every day.
What your first 90 days of digital marketing with us looks like
An engineered campaign-launch process designed to get results—fast.
Pre-Start
Discover
1
Your journey starts in Discovery. We take the time to understand you, where you are and where you want to get to. We want to know what makes you tick, what gets you excited and what success looks like for you. During the discovery phase, we ’re trying to find out if we can genuinely help to drive meaningful, long term growth for your business. We want to be sure that our digital marketing services aren’t just a good fit, they’re the best damn thing you’ve seen all year.
Weeks 1 & 2
Build
2
In this phase, we hand select the right team to deliver your results, and they craft a strategy to grow your business online. Your team will consist of your Digital Strategist at the helm—with a Pod Lead there for support—a Content Strategist and Digital Producer, plus specific technical experts, designers and developers depending on the strategy. In this part of your campaign, we look to understand and improve what’s currently working, establishing a baseline for results. This phase concludes with a strategy presentation, we’ll put the proposed strategy in front of you with the relevant collateral, examples of the messaging and additional opportunities identified.
Weeks 3 & 4
Launch
3
Once the team is assembled and the strategy locked down, we can begin getting things off the ground! During the launch phase, we get stuck in creating the initial content needed to fuel the campaigns, in line with your feedback from the onboarding and strategy phase. We’ll take this content and get it loaded into the relevant platforms—your website, the Meta Advertising platform, Google Ads, the EDM software of choice to name a few. We’ll build out the advertising campaigns, content funnels, check the tracking and fine-tune the automations.
Week 5 and beyond
Grow
4
At Dilate, we don’t stop at pressing publish on your campaigns and content. The hard work really begins once the initial launch has been initiated, where we can dive deep into the data and start refining, testing and experimenting. The growth phase is about doubling down on what works, eliminating what doesn’t, and carefully monitoring the strategy and the media plan to ensure we’re going to be able to do what we said we would. Reporting is a critical component of this—we’ll keep you abreast of exactly what’s happening, and reach out regularly to assess the quality of leads (for Lead Generation campaigns), and sales value.
Digital Marketing Services
Frequently asked questions
Book a free discovery call, and let’s get growing.
The first step to sustainable, long-term growth is booking a call. It’s free, and we won’t pressure you to sign up for anything or agree to our marketing services. In fact, we’ll do the opposite. Our discovery team’s core function is to understand whether we’re a good fit for each other, and make sure we can actually help you achieve success. If we’re not the right fit, or not right for where your
business is at in its journey, we’re not going to beat around the bush. We’ll tell you exactly why we don’t think we’re the right digital marketing agency, right now—and offer some suggestions and insights to help you keep pushing forward. Funnily enough, some of our best clients have come through referrals from people we’ve said no to.
Our technology partners and certifications
PERTH'S #1 DIGITAL MARKETING AGENCY
Bespoke, Comprehensive Digital Strategies
Return on investment is fundamental to our approach. Delivering measurable success is central to everything we do. Our digital advertising experts focus on generating impactful outcomes, directly contributing to your business growth.
Results-Driven and Performance Focused
Forget the complexities of coordinating multiple agencies and contractors. Sway is your one-stop agency, offering everything from strategic planning to creative production under a single roof.
We See the Bigger Picture
It’s easy to focus only on tactical details—click-through rates and impressions—but at Sway, we emphasize strategic planning. Our detailed discovery phase allows us to deeply understand your business and objectives, building a solid foundation for rapid, effective campaign execution.
Free advice. No obligation. Find out if we’d be great together.
Digital marketing services done better
Driving growth for brands & businesses online.
Digital Marketing is more than just…
Content Creation
Who is Dilate? We’re Australia’s Most Respected Digital Marketing Agency based right here in Perth. With over a decade of experience growing Australian & international brands (since 2010), we’re a passionate team of nearly a hundred marketing strategists, SEO specialists, developers, designers, copywriters, content creators and media buyers on a mission to put your brand on the map.
As a data-driven digital agency, we offer you comprehensive, cohesive marketing solutions to grow your business—whether that’s leads or product sales—and improve your brand’s share of the market. Long term, real relationships are kind of our thing. To see if we’re the digital marketing company you’re looking for, read on; or read more about Sway.
One of the things we hear most
often in the discovery phase is...
“my current agency doesn’t understand my business—and doesn’t get the bigger picture”
It’s easy to get caught up in the tactics—the nuts and bolts of executing a campaign—and forget to look at the bigger picture. Facebook cost-per-click and current Google rankings are important, but they’re not the whole story. They’re also not where a strong, sustainable growth strategy begins.
At Dilate, we do things differently. We take more time than most in the discovery phase getting to know your business, your challenges—but most importantly, your goals. Our way of doing Digital Marketing is all about building solid foundations upon marketing fundamentals, then experimenting with rapid campaign deployment and agile content production to win in the market. This way of doing things not only enables us to do what we say we’re going to do, but also to get results faster.
We’re not unrealistic
over-promisers—we’re practised, creative marketers hell-bent on growing your business.
Full-services digital marketing agency
Grow your brand and business with a team that wants to see you win.
One of the biggest challenges businesses face when choosing a partner in digital marketing services is finding one that just fits. At Dilate, it’s our mission to make sure our clients feel valued—like they’re not just a number.
"...the Dilate team are truly an extension of our team - they make us better in every way!"
Goby Hunt, AMP
"...the team at Dilate displayed exceptional professionalism and a genuine willingness to understand AFC's business objectives."
Mike Robb, Australian Fire Control
"...they actually make us feel like we are their only client!"
Jo Kat, Advanced Dental Artistry
Your success is our success. We win when you win, and not a moment before. We want to be in this together—for the long haul.
Our work
We're here to
tell your story
Your story is the foundation of your brand. It's the seed from which everything grows, and what ultimately drives people to choose you over your competitors. Our digital marketing services will amplify your story and grow your business.
True North
Website Desing , Website Development
Arcadia
Website Desing , Website Development
Kustom Timber
Website Desing , Website Development
A slice of our digital marketing solutions & tactics
Tools we use to create business
brand strategy
Long-term, consistent and impactful business growth is built on three things. A business strategy, a marketing strategy and a brand strategy. At Dilate, we're not here to talk about how colours make us feel. Our brand strategy workshop service is all about finding out exactly what makes you unique, what gives you purpose and what makes you worth remembering—and turning that into a market-winning brand identity.
web design
Stunning sites that are built to perform. Our website design service offers sites that are designed to captivate and convert visitors into customers. They're built from the ground up with marketing in mind, and leverage the combined wealth of experience of our team. We make sure to stay ahead of industry trends, and at the forefront of UI/UX design best practices.
content creation
Content is the basis of all marketing. Once you know your business objectives, your brand strategy and have a marketing plan in place; content is how you make it all happen. Our approach to content is simple. Understand what we're trying to do and what we're trying to say, then create content that conveys that message in the most impactful way. Paired with strong promotion and distribution, we're in business.
seo services
SEO is the cornerstone of our Organic Marketing and Content Marketing services. We use it to drive sustainable, long-term traffic to your website through ranking your content on Search Engine Results Pages for high-priority search terms. Our team of expert SEO veterans can virtually guarantee high-value rankings and increased site traffic.
google ads
Whether you're looking to test the market's appetite for a new product or service, kick-start an Organic Marketing campaign or just capture more search traffic, Google Ads is the way to go. We can tap into Google's vast search and display networks to create integrated digital campaigns that reach your ideal target audience across multiple touch points. Time to make an impact.
social media ads
Social media ads can often be an incredible tool for reaching your ideal target audience at the right place, the right time and with the right message. Social advertising allows you to serve your ads to people based on their interests and activity, making sure they fit your target customer profile. Paired with a brand strategy and great content, social media advertising is a winner.
Digital marketing services to grow your business
What it takes to win online
better research
Understanding your customer is the basis of all success in your digital marketing efforts. Once we understand who they are, what they care about and what's going to motivate them to action, we can understand what they’re going to interact with, and who they’re going to trust. We want to know what they search on Google and how they choose their shoes.
better strategy
Our digital marketing strategists don’t skip strategy. Once we know who your customers are, why they want you and how to reach them, we build a gameplan—a blueprint for what we’re going to do, why we’re going to do it and how we’ll know it’s working. SEO, SEM or both—or something else entirely?
better websites
Your brand and your website are critical to your success online. They must be compelling, polished and right for your target customer. The strategy will show us any disconnects, and in the foundational phase of our online marketing services—we’ll fix them.
better content
What good is the greatest website if no one ever sees it? Writers and designers and videographers take your brand and your strategy and create specific, targeted ad creatives that drive clicks and quality traffic. Better content is the foundation of building a traditional online strategy.
better campaigns
Making your dollar go further on Google Ads, Meta and multi-channel media is all about making sure the right person sees your ads. Likewise, organic marketing success demands a well-optimised website that’s built to perform in search engines.
better reporting
No one likes being kept in the dark. One of our core values is transparency, and our promise to you is to be just that—transparent. We’re proud of our detailed, data-focused reporting that will make sure you know exactly what’s going on.
Want to know more about what makes Perth's premier digital agency tick?
Bodie & Tom
Our Directors
Engineering growth through marketing strategy
3 steps to success
At Dilate, we can broadly break our digital marketing process for driving results into three core steps.
01
Understand
First, we listen. How could we possibly know what to recommend, or whether we can help, if we don’t take the time to understand you and your goals first? Understanding is about understanding you, and your market. From there, we can begin to diagnose a solution.
02
Diagnose
Once we’ve got the full story, we can put the pieces together and diagnose what it’s going to take to win. We look at what we know works in your industry, the current market trends and what budget we’ve got to work with and put together a bespoke, carefully engineered marketing strategy.
03
Implement
Once the research and strategy is done, it’s time to act. Now, we can begin optimising the infrastructure and creating content that speaks the right message, to get it in front of the right people at the right time. Execution is all about rapid testing, experimenting and refining of the tools, tactics and channels your strategy requires. Once we’ve had a good run at executing and gathering learnings, it’s back to step 1. We repeat this approach until we’ve achieved your goals.
Download the Business Growth Guide.
Growing your business is easier said than done. There are so many different ways to tackle it, and your time is your most valuable resource. Download our Business Strategy Map to identify exactly where to focus your energy to drive maximum growth for your business.
Case studies
Let us craft you a campaign that performs like these do
Client
Kustom Timber
Revenue growth over 2.5 years
200%
Organic traffic growth over 3 years
10X
New showrooms opened in 3 years
2X
Australia’s most respected Digital Marketing Agency is built on three things
relentless innovation
At Dilate, we’re rooted in marketing fundamentals and first principles, but we’re committed to staying at the bleeding edge of innovation in the space.
a drive to succeed
We’re never content to rest on our laurels or take our foot off the pedal. Once we crush the initial targets, we’ll set new ones, and we’ll never stop looking for the next stop looking for the next opportunity to grow your business.
real human relationships
For us, it’s about more than just business. We’re committed to your long term success, and building real human relationships.
Win-win stories
Words from our
valued clients
“The genuine interest they showed in our business and desire to help us reach our goals is not only a credit to the individuals and their professionalism but also a reflection of the Dilate Digital philosophy. We have absolutely no hesitation in recommending their services. In fact, we think there are a lot of companies that could benefit from Dilate Digital. If there was a rating then it's a big 10!”
Varmeer
“Thank you team Dilate Digital !!! Early this year my company Vermeer Equipment of WA & NT put a challenge to Dilate Digital to design a campaign for some niche construction equipment. The campaign has built some amazing leads and also created a platform that Vermeer Prior slow moving stock has now turned out 1.5 mil in revenue over the 3 month campaign. Thanks again to all, great result!!!”
Spinifex Sheds
“The agency that goes the extra mile to help out their clients. Special thanks to John and Chris for being so patient with all our requests The agency that goes the extra mile to help out their clients. Special thanks to John and Chris for being so patient with all our requests The agency that goes the extra mile to help out their clients. Special thanks to John and Chris for being so patient with all our requests ”
Pure Running
Download the
Business Growth Guide.
Growing your business is easier said than done. There are so many different ways to tackle it, and your time is your most valuable resource. Download our Business Strategy Map to identify exactly where to focus your energy to drive maximum growth for your business.
create business. better everyday
Feed your mind
Learn from the best
minds in the business
latest video tip
Our approach to becoming Australia's most respected agency.
Bodie provides some insight into Dilate's internal operations. How we approach what we do, and how we strive to be Better Everyday.
subscribe to our
deep dive
